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Pink Gradient

RESUME

Experience

DIGITAL MARKETING AND WEBSITE DESIGN

Vision Design Group

Winona, MN

As a digital marketer and web designer, I worked with an array of clients to build their online presence and drive business. I, alongside the VDG team, elevated brands by way of a more responsive website, social media and email marketing, and better search rankings. This allowed me to expand my multi-tasking skills and interpersonal communication across various projects.

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My roles included: strategic social media marketing, brand development, email marketing, web design, Google search and display, analytics and reporting.

SOCIAL MEDIA MANAGER

Nostallja Studio

Winona, MN

As Nostallja Studio's social media manager, I promoted both products and services online in order to drive traffic to the business. Coordinating different media forms allowed me to help build the brand's personality and create consistency on all platforms.

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My roles included: content creation, media planning and production, email marketing, in-store advertising, graphic design, media planning and buying, and web maintenance.

CONTENT CREATOR

Winona State University

Winona, MN

Working for the Winona State University Marketing and Communications Department allowed me to get hands-on experience with digital and social media marketing, both in production, distribution, and analysis.

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My roles included: videography, photography, project management, editing, uploading, captioning, social media engagement, and strategic communication.

Education

WINONA STATE UNIVERSITY

2022-2024

Bachelor of Liberal Arts

Winona, MN

At WSU, I centralized my focus in media communications and grew a fondness for creative advertising. Here, I developed my skills in campaign work and creative design. Additionally, I minored in English Language and Literature which enhanced my copywriting abilities.

ROCHESTER COMMUNITY
& TECHNICAL COLLEGE

2020-2022

Associate of Arts

Rochester, MN

I began my education in media work at RCTC where I learned the basics of media creation and its history. Here, I learned TV and video production, radio writing and recording, and other introductory material.

SKILLSET

Social Media Management

Copywriting

Campaign Planning

Digital Marketing & Strategy

Email Marketing

Graphic Design

Website Design 

Analytics & Reporting

Brand Development

SOFTWARE & CERTIFICATIONS

Adobe InDesign

Adobe Illustrator

Google Ads Creative

Adobe Photoshop

Meta Social Media Strategy

Google Ads Video

© 2024 by Tayah Lee.
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